We differ from conventional insurance agencies in our approach towards risk assessment. All our work process is data driven and is backed by advanced analytics and research.
Department: Digital Marketing
Project Location(s): Kolkata
Responsibilities
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points - Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Skills/Experience
- Blogging
- SEO/SEM
- Facebook Advertising
- Creative Direction
- Content Marketing
- Tech Savvy
- Twitter Marketing
- Google Adwords
- Linkedin Marketing
- Analytical skills
- Instagram Marketing